Privacy Policy

Effective as of October 25, 2024

California Notice at Collection/State Law Privacy Rights: See the State law privacy rights section below for important information about your rights under applicable state privacy laws.

Hedra, Inc. ("Hedra", "we", "us" or "our") provides a platform, including but not limited to a desktop, web, and mobile application, and tools driven by artificial intelligence (the "Hedra Platform"). This Privacy Policy describes how Hedra processes personal information that we collect through our digital or online properties or services that link to this Privacy Policy (including, as applicable, the Hedra Platform, our website and our social media pages) as well as our marketing activities, live events and other activities described in this Privacy Policy (collectively, the "Service"). Hedra may provide additional or supplemental privacy policies to individuals for specific products or services that we offer at the time we collect personal information. For example, if you are a resident of Illinois, Texas or Washington, please see the Hedra Biometric Data Privacy Policy for additional information concerning the processing of your personal information.

While this Privacy Policy is generally intended to cover personal information that we process on behalf of our business customers while providing the Hedra Platform to them, our use of information that we process on behalf of our business customers through the Hedra Platform may be governed by separate agreements we have with such customers. In the event of any conflict or inconsistency between this Privacy Policy and the terms of our customer agreement, the terms of our customer agreement will control. If you have concerns regarding your personal information that we process on behalf of a business customer, please direct your concerns to that enterprise customer.

Notice to European Users: Please see the Notice to European Users section for additional information for individuals located in the European Economic Area or United Kingdom (which we refer to as "Europe", and "European" should be understood accordingly) below.

Personal information we collect

Information you provide to us. Personal information you may provide to us through the Service or otherwise includes:

Contact data, such as your first and last name, salutation, email address, billing and mailing addresses, professional title and company name, and phone number.
Profile data, such as the username and password that you may set to establish an online account on the Service, biographical details, photograph or picture, and any other information that you add to your account profile.
Communications data based on our exchanges with you, including when you contact us through the Service or communicate with us via social media or otherwise.
Transactional and payment data, such as information relating to or needed to complete your orders on or through the Service, including order numbers, transaction history and payment data such as payment card information or bank account number.
Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
User-generated content, such as messages, photos, images, audio or voice clips, music, videos, comments, questions, files, works of authorship, and other content or information that you upload/use as an input or prompt to, generate, transmit, or otherwise make available on the Service, as well as associated metadata. Metadata includes information on how, when, where and by whom a piece of content was collected and how that content has been formatted or edited. Metadata also includes information that users can add or can have added to their content, such as keywords, geographical or location information, and other similar data.
Derived data. If you use certain features of the Hedra Platform, such as to convert images to videos, videos to new or different videos, or people to avatars, or to upload audio or voice clips, we may derive certain information, potentially including biometric data, from images of individual people or from audio or voice clips in order to provide those features. We will only use and share this derived data for limited purposes, as described in the "How we use your personal information" and "How we share your personal information" sections, below. If you are a resident of Illinois, Texas or Washington, please see the Hedra Biometric Data Privacy Policy for additional information.
Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

We ask that you not provide us with any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religious or other beliefs, health or genetic information, criminal background information, or similar data) on or through the Service or otherwise.

Third-party sources. We may combine personal information we receive from you with personal information that we obtain from other sources, such as:

Public sources, such as government agencies, public records, social media platforms, and other publicly available sources.
Partners, such as marketing partners and event co-sponsors.
Service providers that provide services on our behalf or help us operate the Service or our business.
Business transaction partners. We may receive personal information in connection with an actual or prospective business transaction.
Third-party services, such as social media services, that you use to log into, or otherwise link to, your Service account.

Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as:

Device data, such as your computer or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.
Geolocation data when you authorize the Service to access your device's location.
Communication interaction data such as your interactions with our email or other communications (e.g., whether you open and/or forward emails) - we may do this through the use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails.

For more information concerning our automatic collection of data, please see the "Tracking Technologies" section, below.

Tracking Technologies

Cookies and other technologies. Some of our automatic data collection is facilitated by cookies and other technologies. For information concerning your choices with respect to the use of tracking technologies, see "Your choices", below. We may store a record of your preferences in respect of the use of these technologies in connection with the Service.

How we use your personal information

We may use your personal information for the following purposes or as otherwise described at the time of collection:

Service delivery and operations. We may use your derived data and other personal information to:

provide the Service;
enable security features of the Service; and
establish and maintain your user profile on the Service.

In addition to the above, we may use your personal information that is not derived data to:

communicate with you about the Service, including by sending Service-related announcements, updates, security alerts, and support and administrative messages; and
provide support for the Service, and respond to your requests, questions and feedback.

Service personalization, which may include using your personal information that is not derived data to:

understand your needs and interests;
personalize your experience with the Service and our Service-related communications; and
remember your selections and preferences as you navigate webpages.

Service improvement and analytics. We may use your personal information, including derived data, to analyze your usage of the Service, improve the Service, improve the rest of our business, and to develop new products and services.

Marketing and advertising. We, our service providers and our third-party advertising partners may collect and use your personal information that is not derived data for marketing and advertising purposes.

Compliance and protection. We may use your personal information, including derived data, to:

comply with applicable laws, lawful requests, and legal processes, such as responding to subpoenas, investigations or requests from government authorities;
protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims);
audit our internal processes for compliance with legal and contractual requirements or our internal policies;
enforce the terms and conditions that govern the Service; and
prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

To create aggregated, de-identified and/or anonymized data. We may create aggregated, de-identified and/or anonymized data from your personal information and other individuals whose personal information we collect. We make personal information into de-identified and/or anonymized data by removing information that makes the data identifiable to you. We may use this aggregated, de-identified and/or anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business and to train our AI models and for other machine learning purposes.

Retention

We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

When we no longer require the personal information we have collected about you, we may either delete it, anonymize it, or isolate it from further processing.

We may share your personal information, including derived data, with the following parties (or as otherwise described in other applicable notices or at the time of collection):

Service providers. Third parties that provide services on our behalf or help us operate the Service or our business.
Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the Compliance and protection purposes described above.
Business transferees. We may disclose personal information in the context of actual or prospective business transactions.

Your choices

In this section, we describe the rights and choices available to all users. Users located in a state with a State Privacy Law or in Europe can find additional information about their rights in the State Privacy Rights Notice or Notice to European Users sections, respectively.

Access or update your information. If you have registered for an account with us through the Service, you may review and update certain account information by logging into the account.

Opt-out of communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us.

Cookies and other technologies. Most browsers let you remove or reject cookies. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.

Other sites and services

The Service may contain links to websites, mobile applications, and other online services operated by third parties. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.

Security

We employ technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

International data transfer

We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.

Users in Europe should read the important information provided below about transfer of personal information outside of Europe.

Children

The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child's parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting).

How to contact us

Email:
info@hedra.com

Mail:
Hedra Inc.
2261 Market Street
STE 5341
San Francisco, CA, 94114
United States

Phone:
(415) 267-9846

State privacy rights notice

Except as otherwise provided, this section applies to residents of California, Virginia and other states to the extent they have privacy laws applicable to us that grant their residents the rights described below (collectively, the "State Privacy Laws").

For more information about your privacy rights under State Privacy Laws, please contact us using the contact details set forth in the How to contact us section, above.

Notice to European Users

Where this Notice to European users applies. The information provided in this 'Notice to European Users' section applies only to individuals located in the European Economic Area (EEA) or United Kingdom (UK) (i.e., "Europe" as defined at the top of this Privacy Policy).

Controller. Hedra is the "controller" in respect of the processing of your personal information covered by this Privacy Policy for purposes of the GDPR. See the 'How to contact us' section above for our contact details.

For more information about your rights under European data protection laws, please contact us using the contact details set forth in the How to contact us section, above.